The overall layout of the bar was a walk through design and we wanted to create something that during the day was different from at night. The people on the ship would walk through during the day and see photos of classic singers/jazz musicians and then later at night they would be surprised to see the same oversized photos with the graphics glowing in and around the artists. The “invisible” art we created all compliments the style and feel of the individual artist. Elton John got a flamboyant makeover with jewels and feathers while Billy Joel got a cool Manhattan New York style vibe applied to it. While each photo contains different graphics we still maintained a nice consistency with the overall graphic treatment for continuity.

The printing was done here in Vancouver by Prismtech Graphics. They really helped us pull this off working with Sprout Creative to source out ink and a technique that was incredibly unique in the print industry.

Agency Specific: A key marketing element that is often overlooked at an internal level is the ability of your employees to really nail down the elevator pitch. It’s important that the people who live and breath as a representation of your company can fully understand who you are and what it is that you do. Then be able to concisely and effectively deliver that message in a very short conversation. You never know where your next job can come from!

Client Specific: At Sprout Creative we do a lot of online work and we often see a huge neglect in web content management. We’re approached by excited clients wanting a website that is a robust CMS with latest news updates and social media marketing opportunities etc etc. They want it all but don’t have the resources to manage it after we, “hand over the website keys” so to speak. A year later the site is stagnant and basically exactly how we left it. It’s important to have a long term strategic plan for the management of this content in place to really capitalize on what you can do with it.

We plan on updating our work as we roll out new projects, so check back often to see what we’ve been up to, or better yet Subscribe to our newsletter on our contact page to stay updated.

The site utilizes Joomla as a content management system and has many built in functions such as cataloguing, invoice receipts, inventory and much much more. We also developed banners and collateral for a booth at the Vancouver Home and Garden Show and email campaigns for product awareness and promo based marketing. We will continue to work with Deckor to market and promote their company and products.

Sprout Creative designed and built this custom WordPress site for the Genome Science + Technology department of UBC. It utilizes things such as coverflows to visually browse through the faculty and students of the program. It is also used on the home page to give windows into sections to drive people into the site.

The use of WordPress allowed Sprout to give content control to the client once the site went live. It also gives the client the opportunity to blog in a “Latest News” manner to keep the content fresh.

Sprout Creative worked with the Greater Vancouver Food Bank Society to develop an integrated offline and online campaign that would spread the word to the general public and corporate sector about their upcoming summer campaign.  We developed the creative execution and then applied it to a direct mail campaign (envelope, newsletter and donation card), a corporate campaign (posters, sign up forms, info packages), print ads in various local publications such as the Vancouver Sun and TV Week and finally an online campaign including a pop up homepage ad and a sitelet with integrated donation forms specific to this campaign.

In conjunction with The Brainstorm Group located in Toronto and Skipjack in South Africa we are please to announce the launch of www.mychoicecarinsurance.ca.  Sprout Creative developed the logo and design with The Brainstorm Group while Skipjack in South Africa developed the backend.  The site is aimed at letting people in the Ontario region know about changes in their Auto Insurance starting on September 10, 2010.  It utilizes a CMS with javascripts to help display the content.

With times changing and the importance of new media in the marketing and advertising world the print industry may be feeling the crunch of online media and seeing its effect on business. Sprout Creative worked to develop an advertisement for Patterson + Associates to help them acquire clients in the print industry who may be feeling this new media crunch on their business. The ad is meant to drive home the idea in a fairly heavy hitting way that thinking like a dinosaur or trying to keep business moving as it was in the past may be your ultimate demise.

We’re excited to announce the launch of a video developed by Sprout Creative from a single print ad and a radio spot to help promote a campaign developed by the Concerto Marketing Group.  The ad utilizes still images from a newspaper ad showcasing a declaration written on a napkin.  The style of the declaration allowed us to get very creative with our motion design and additional visuals and editing.