Sprout Creative was approached by Carnival Cruises to develop something unique for their brand new ship being built in Italy and launching in June 2012. They wanted some conversation pieces to be developed for a new piano bar on the ship Called Piano Bar 88. Sprout Creative in conjunction with PJ Barber Design developed a technique utilizing invisible black light ink that would glow only at night when the bar was in low light mode.
The overall layout of the bar was a walk through design and we wanted to create something that during the day was different from at night. The people on the ship would walk through during the day and see photos of classic singers/jazz musicians and then later at night they would be surprised to see the same oversized photos with the graphics glowing in and around the artists. The “invisible” art we created all compliments the style and feel of the individual artist. Elton John got a flamboyant makeover with jewels and feathers while Billy Joel got a cool Manhattan New York style vibe applied to it. While each photo contains different graphics we still maintained a nice consistency with the overall graphic treatment for continuity.
The printing was done here in Vancouver by Prismtech Graphics. They really helped us pull this off working with Sprout Creative to source out ink and a technique that was incredibly unique in the print industry.