We were recently approached to answer a question for a local company’s online article. The question was, What’s a key marketing element most businesses neglect? Here is what we commonly find in our experience.
Agency Specific: A key marketing element that is often overlooked at an internal level is the ability of your employees to really nail down the elevator pitch. It’s important that the people who live and breath as a representation of your company can fully understand who you are and what it is that you do. Then be able to concisely and effectively deliver that message in a very short conversation. You never know where your next job can come from!
Client Specific: At Sprout Creative we do a lot of online work and we often see a huge neglect in web content management. We’re approached by excited clients wanting a website that is a robust CMS with latest news updates and social media marketing opportunities etc etc. They want it all but don’t have the resources to manage it after we, “hand over the website keys” so to speak. A year later the site is stagnant and basically exactly how we left it. It’s important to have a long term strategic plan for the management of this content in place to really capitalize on what you can do with it.