Greater Vancouver Food Bank Lunch Money Day Campaign

Sprout Creative worked with the Greater Vancouver Food Bank Society to develop an integrated offline and online campaign that would spread the word to the general public and corporate sector about their upcoming summer campaign.  We developed the creative execution and then applied it to a direct mail campaign (envelope, newsletter and donation card), a corporate campaign (posters, sign up forms, info packages), print ads in various local publications such as the Vancouver Sun and TV Week and finally an online campaign including a pop up homepage ad and a sitelet with integrated donation forms specific to this campaign.